
Gestión del talento humano en el sector público: Diagnóstico estratégico desde la neurociencia, los datos y la marca empleadora
Palabras clave:
Talento Humano, Gestión, Sector Público, Diagnóstico estratégicoSinopsis
La gestión del talento humano en el sector público exige hoy una mirada más amplia que la administración tradicional de personal. Reclutar, incorporar, compensar, evaluar y promover el bienestar de los servidores públicos implica comprender no solo los procedimientos institucionales, sino también la manera en que estos son percibidos y experimentados por quienes forman parte de la organización.
Este libro propone abordar ese desafío desde tres ejes complementarios: la neurociencia organizacional, la analítica de datos y la marca empleadora. La integración de estas perspectivas permite examinar la gestión pública con mayor profundidad, combinando evidencia cuantitativa, información cualitativa y registros biométricos que enriquecen el diagnóstico de los procesos organizacionales.
La obra desarrolla inicialmente los fundamentos conceptuales de la gestión del talento humano, la percepción laboral, el people analytics y el employer branding. Posteriormente, analiza subsistemas específicos como reclutamiento y selección, inducción, compensaciones, evaluación del desempeño y bienestar laboral mediante estudios de caso desarrollados en organizaciones educativas. Esta estructura permite contrastar los modelos teóricos con experiencias concretas de gestión.
Uno de los aportes centrales consiste en comprender que la marca empleadora pública se construye a lo largo de toda la trayectoria laboral. La convocatoria genera expectativas; la inducción confirma o modifica esas primeras impresiones; las compensaciones expresan el reconocimiento institucional; la evaluación influye sobre la percepción de justicia; y el bienestar refleja el efecto acumulado de estas experiencias.
La tecnología ocupa un lugar relevante, pero no se presenta como un fin en sí mismo. Herramientas como el seguimiento ocular, la conductancia galvánica de la piel y la electroencefalografía portátil se utilizan como fuentes complementarias de información, siempre subordinadas a criterios metodológicos y éticos. De igual manera, la analítica de datos se plantea como una vía para transformar registros administrativos dispersos en evidencia útil para la toma de decisiones.
Las páginas que siguen sostienen una idea común: gestionar talento humano en el sector público significa comprender mejor a las personas que sostienen el funcionamiento cotidiano de las instituciones. La combinación entre datos, comportamiento humano y experiencia organizacional ofrece una ruta para avanzar hacia una gestión pública más informada, coherente y capaz de aprender de su propia evidencia.
Capítulos
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CAPÍTULO 1. LA GESTIÓN DEL TALENTO HUMANO EN EL SECTOR PÚBLICO: ESTADO DEL ARTE Y DESAFÍOS CONTEMPORÁNEOS
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CAPÍTULO 2. LA PERCEPCIÓN LABORAL: FUNDAMENTOS TEÓRICOS Y RELEVANCIA DIAGNÓSTICA
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CAPÍTULO 3. NEUROCIENCIA ORGANIZACIONAL: FUNDAMENTOS Y HERRAMIENTAS PARA EL DIAGNÓSTICO DEL TALENTO HUMANO
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CAPÍTULO 4. ANALÍTICA DE DATOS APLICADA A LA GESTIÓN DEL TALENTO HUMANO
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CAPÍTULO 5. MARCA EMPLEADORA EN EL SECTOR PÚBLICO: ATRAER, COMPROMETER Y RETENER TALENTO
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CAPÍTULO 6. RECLUTAMIENTO Y SELECCIÓN: EFICACIA DEL PROCESO Y SEÑALIZACIÓN DE LA MARCA EMPLEADORA
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CAPÍTULO 7. INDUCCIÓN Y SOCIALIZACIÓN ORGANIZACIONAL: LA PRIMERA EXPERIENCIA COMO MARCA
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CAPÍTULO 8. COMPENSACIONES Y RETRIBUCIÓN TOTAL: MÁS ALLÁ DEL SALARIO EN LA PROPUESTA DE VALOR PÚBLICA
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CAPÍTULO 9. EVALUACIÓN DEL DESEMPEÑO: ENTRE LA HERRAMIENTA ESTRATÉGICA Y EL RITUAL BUROCRÁTICO
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CAPÍTULO 10. BIENESTAR LABORAL Y SALUD EMOCIONAL DEL SERVIDOR PÚBLICO
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CAPÍTULO 11 ANÁLISIS COMPARADO: PATRONES TRANSVERSALES ENTRE SUBSISTEMAS, DATOS Y MARCA EMPLEADORA
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CAPÍTULO 12. MODELO INTEGRADO DE GESTIÓN DEL TALENTO HUMANO PARA EL SECTOR PÚBLICO
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CAPÍTULO 13 GUÍA METODOLÓGICA PARA LA REPLICACIÓN DE ESTUDIOS CON INSTRUMENTOS BIOMÉTRICOS Y ANALÍTICOS
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